Mar 7, 2019
In this episode of the Winning in Health podcast, host Tiffanee
Neighbors is joined by the #RadicalCPA Jody Padar. Jody Padar is
CEO and Principal of the New Vision CPA Group, a public accounting
firm based in the Chicago area. Jody not only leads New Vision
CPA Group, but is also a highly sought after speaker and
thought leader in the tax and accounting profession. For more info
on Jody Padar click
here. We discuss Jody's growth journey and how her desire
to balance motherhood and growing professionally led to becoming a
highly successful social business. Jody shares lessons
and best practices as a transformational agent in an
industry. We also discuss the importance of having a voice
and knowing what that voice can do to create impact and change on
an industry.
TIME-STAMPED SHOW NOTES:
1:00 Guest intro: Joday Padar
2:18 Transforming an industry from an individual
contributor role
2:40 Doing social media vs being a social business
3:10 Working around mommy schedule necessitated finding
ways to network differently
3:24 Developing relationships online vs in person
4:46 640,000 followers on LinkedIn - what is the value of
being a social business?
5:44 Thought leadership, change agent, community building,
earned media, creating content
6:56 Writing leads to influence
8:04 Passion: "you can't build a following like I did if
you don't like what you do
8:14 People want to be connected to that brand, to the
radical CPA brand as well as to my following.
8:22 Passion + Authenticity led to
Influence. Influence spawned growth
8:33 Merger considerations and lesson learned.
Impact of being social on brand value
11:17 Most people don’t get that personal and that’s why
I’m different
11:43 Being vulnerable
12:17 The radical brand - what it means to be “radical”
and why this go to market with this brand
12:29 I've always been the person who doesn't fit in all
ways. And it cracks me up because for as much as I don't fit in, I
think a lot of people identify with that feeling of not fitting in.
And that's why they connect to the brand radical cause they feel
radical themselves.
13:09 The evolution
From new business model with technology to artificial
intelligence and bots. Radical is always evolving
14:37 Creating change in an industry resistant to
change. Creating change across general lines - baby
boomers
15:00 Disruption and resistance - "I didn't realize I
was displacing people's power and money"
16:07 Disruption and monetization
16:18 Early adopters and influential champions who
rallied w me
16:50 Leadership - mentors vs sponsors. Many
people in the background who were older and wiser that knew it
needed to happen and pushed me up
17:55 Selling transformation and change
18:29 Managing resistance to the status quo
19:00 Changing the status quo
20:15 What's hard is a lot of the stuff are your ideas
and people start to steal them
20:27 If you really want to move a profession you have
to get outside of yourself. The goal is to move a profession,
not for me to be a star
20:42 Mindset: what it takes to being a conduit
for change
21:21 We started using new tools ...
21:30 What I realized is that the business model was
broken and that the next generation wanted to interact with their
accountant differently
21:59 Technology adoption, Re-defining pricing
models
22:00 We had to re-define what that customer relationship
looked like. Once you re-define pricing you have to look at
what that customer relationship looks like
22:24 How do you transform that relationship from being
a transactional relationship to what today they would call a
subscription based economy or a subscription based relationship in
an accounting services standpoint?
22:49 So we can be all in because we're not worried
about tracking time, keeping time, billing time
23:08 There were a handful of us, we were the ones who
figured it out ourselves because we prototyped it, not because
someone told us how to do it. We just started working with our
clients differently and we found that they liked working with us
this way.
24:12 They live in an old school model yet they are taking
their customers through a transformational change. They
didn't go through their own transformational
change.
24:26 The fact that Fortune 100 firms want to buy me
shows me that the bigger firms need to change
24:36 When you think about any innovation, it always
starts in the small light
25:22 Transformation in healthcare, transformation in
sales. Practice transformation. Modern selling
26:26 Knowing what a voice can do to impact an
industry
27:04 For me it was never about changing an industry. I
didn't realize it was me, but about just doing what was right,
doing the right thing. And as it evolved now you look back and you
think, wow, as an itty bitty firm like a small, small from the
impact that I've been able to have on the profession
27:41 I mean ultimately I was mistreated and that chip on
my shoulder got my fire going to say I got to make a change, I got
to do something better.
29:59 Merger fit
How to reach Jody
www.botkeeper.com
Twitter @JodyPadar
LinkedIn https://www.linkedin.com/in/jody-padar-18a9711/